ROIFactory - Just realized it was two years ago today that a big consulting job fell through at the last minute and I had a minipiphany: time to build a… 11 hours ago
Google AdWords Optimization & SEM Management

This ROI Factory SEM Dashboard shows the impact our optimization work has had on a recent campaign for a new client. In just two weeks we've delivered 20x return on their investment in ROI Factory. We've optimized paid search campaigns since before Google even existed, for companies including Amazon, Bank of America, ebay, Microsoft and Sprint. Our AdWords Optimization usually winds up paying back more than our 10% fee.
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Tools for Marketing Teams

We provide tools to manage complex marketing programs; Secure environments for collaboration,workflow automation to improve turnaround times and customizable access levels for various team members all help ensure projects are completed on-time and on-budget. Built on best practices developed over 20 years and $500 million in integrated marketing, our platform gives your team the tools they need to create more successful marketing programs.
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Knowledge is Power!

Integrated reports give you the information you need to make decisions with confidence. Compare acquisition costs for various channels, monitor progress against goals, and optimize performance of both creative and media. ROI Factory provides the tools and expertise to help marketers, publishers and agencies capitalize on the wealth of new opportunities.
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Dashboards and Automated Custom Reports

ROI Factory builds custom dashboards to help clients manage execution, budgets and results. Dashboards provide snapshots of current marketing activities, and links to detailed reporting. Data from virtually any source can be incorporated into the dashboards and reports, providing a single, integrated view of ALL your marketing data.
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Marketing Engineers

Just as Wall Street was transformed by Quants in the 1980s, Madison Avenue is undergoing similarly fundamental changes. ROI Factory builds systems to streamline processes, automate reporting, and quantify performance. Talk to us about how we can help you build more successful marketing programs.
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Automatically generate Google Analytics Campaign Tracking URLs without any additional work, enabling advanced marketing attribution: GA Campaign Tracking