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Welcome to ROI Factory, a new marketing and analytics consultancy we're calling a "post-click marketing" group.We specialize in objective analysis and recommendations based on twenty-one years' experience measuring the effectiveness of one billion dollars of advertising. We help our clients increase the return on their marketing investment through: Analyzing results data and making optimization and testing recommendations
Building simple, usable prospect and customer databases
Creating automated, e-mail based lead nurturing programs
We're also doing something unique to the industry -- publishing our own marketing results in a blog, The Dogfood Chronicles. Strategies, tactics, and results will be made available to subscribers, at no charge, along with our analyses and next steps. We will publish both business-to-consumer data obtained through our sister company, moto.aero, as well as business-to-business results for ROI Factory's own marketing. We believe there is no better way to demonstrate our commitment than to put our money where our mouth is and let everyone see what happens. Subscribe & Pass-alongI encourage you to click here to subscribe to our blog and to follow our progress. We promise never to disclose your information to anyone, and to ensure that every email is relevant and helpful. Finally, if you know anyone who is struggling to deliver results with static or even shrinking budgets, you may be doing them a favor by letting them know about us. I know you'd be doing me one! Thank you for your time and best wishes for a healthy and happy New Year.
Michael ROI Factory -- we don't make the ads, we make the ads work better. |
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Print Ad Response Rates |
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Print Ad Response Rates
One of the most common advertising buys for small businesses are small print ads in the back of
magazines, known in the trade as "small space print". Magazines offer excellent targeting potential
and are a primary resource for news and information, so they are widely read by both the advertiser
and their target markets. Although direct response professionals usually project a response rate of
less than 0.1%, most entrepreneurs are aware of many successful businesses launched on the shoulders of small space print. Three companies quickly come to mind; - The Sharper Image (sold one of the first digital runner's watches);
- Perfect Pushup (started in the back of outdoor magazines and is quickly becoming a huge fitnessbrand); and
- amazon.com, (started with print ads in the back of the New York Times Book Review).
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Read more...
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Facebook Advertising Analysis -- Part Two |
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